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Australian Team


LinkedIn Profile

CEO & Founder - ASIA Pacific -
Blue Pie Productions USA LLC 
Director -
Blue Vault Digital USA LLC

Dip.Fin. 1987, Member Institute of Export
APRA Full Writer Member 1997
Member of AIR
Member of ARIA

With over 30 years of IT & Music industry experience, Damien brings his vast network and business skills to the table to expand and grow Blue Pie's roster of artists and labels globally. Damien’s specialist skill is the ability to integrate practical internet based communication systems into businesses and develop new markets.

Blue Pie has expanded its office bases in the USA, UK, Canada and France. Blue Pie represents over 3000 artists, over 200 labels that are distributed or managed in full by the Blue Pie digital distribution systems. The company has a constantly expanding Film, TV, Cable and advertising division that now completes hundreds of license sales every month. In 2012, Damien led his production team to secure TV and Film production work includng Blue Pie being awarded the global production contract for the TV music show called " DJ Central "

The Blue Pie License catalogue has over 3,000,000 audio files that are available for license into white label music stores created by our sister company Blue Vault Digital or they can be licensed on request for Film, TV, Cable and general ad placements. Damien is the driving force and visionary behind the sales team and Blue Pie's global success.

As Damien says:

" I started Blue Pie back in the early 90's to look after my sisters musical interests and to also manage the music business interests of a band that I was playing in. Over the next 10 years the label grew and in 2000 we expanded and got serious about the digital music space and here we are today. Each day is fun and I really do not work as I love every day. I get to do what I am passionate about and that is music. I believe that if you can find and follow your passion, you never ever work, it is just what you do but sometimes you have wander around to find exactly what it is that you like and then stick to it. I am just thankful that I was given the right opportunities to be able to play and enjoy music at a young age and make this a part of my life every day. " 

Damien draws on his vast musical knowledge and experience to create leverage for Blue Pie and the companies partners. Blue Pie has become a leader in the music industry as a direct result of the companies practical integration of digital entertainment systems, data management services and the continual exploitation and commercialisation of the Blue Pie music and digital entertainment catalogues around the world.

Damien's diverse and far reaching global networks in technology provide Blue Pie with a market leading edge in web based communication systems, major label relationship management and digital business development tools. Throughout 2009 and 2010 as the GFC took hold of the world, Blue Pie encountered many challanges, and under Damien's leadership, Blue Pie managed to grow in one of the world's worst periods in business history.

Damien is an accomplished musician, composer and producer with numerous international recording credits to his name and top 40 chart achievements. The company is enjoying global recognition with Damien leading his team with successful licenses, chart positions and sales of the Blue Pie catalogue in Australia, USA, Canada, Europe and Asia. 

Board Positions include:


Blue Pie Board of Advisers - Blue Pie

Anthony started in the CRM Industry over 25 years ago and in that time has managed and implemented People, Process and Technology strategies for a number of Multi National Companies. Over the last 10 years Anthony has worked for Datacom in Australia as its founding Manager. He was responsible for the business in Australia and its growth into the Asian market, building Datacom into a 50 million dollar company. Recently working on the development of Software that combines ‘people process and Technology’ to achieve streamlined business policies has been an additional focus.

With over 60 key presentations at conferences and trade fairs Anthony has demonstrated the value of increasing corporate awareness as a vehicle to increasing opportunity.

We are honoured to have Anthony Seaegg on the board of advisers.


Blue Pie Board of Advisers - Blue Pie 
Strategist - Zenith

Sam is fast becoming a legend in the digital marketing and media world. Looking after some of Australia's leading brands including QANTAS, Telstra, and QANTAS HOLIDAYS. Specialising in Digital and Interactive Media Strategy, mobile strategy and SEM management he works with media groups including, Zenith, Publicis and Nine MSN. His network is global and at the leading edge of youth and digital culture today.

A man of few words and many actions he brings his immense knowledge of youth markets, culture and trends to the Blue Pie Board of advisors and helps Blue Pie to build new highways to the markets of tomorrow. A key person and founder of one of Blue Pie's mobile competitions " She's a mod ", his input always welcome and never dull.

Find out more on Sam's view of the world at Atomic Dynamyte:

We are honoured to have Sam on the Board of Advisors.


Senior Systems and Network Engineer – Blue Zebra Digital (Blue Pie) 

Rufus Shrestha has a Masters Degree in Commerce and is our resident technical guru. His combined technical and proven IT industry experience since 2000 provide him with that extra edge as Blue Zebra Digital, Blue Pie Productions and Magic Blue Creative's in-house Senior Systems and Network guru.

Rufus has over 9 years previous experience managing and maintaining complex network infrastructure having worked in various USA based companies in Nepal. His vast talents in diverse IT sector has provided us with an extra edge to deliver a state of the art Digital Assets facility. Rufus is the Magic Blue Creative project manager for our larger systems design, network solutions and software delivery projects.

No problem or project is too small and every problem has an answer is Rufus’s motto.

Rufus keeps the multimedia machines and technology systems online and information flowing 24x7x365 days a year at Blue Zebra Digital, Blue Pie and Magic Blue Creative. He is highly intelligent and every client praises his work. Rufus is our Mr Technology.


Blue Pie Business Development Team - Head of Orchestral Manoeuvres in the Light - Blue Pie

Michael Horsphol is a music genius and nothing short of rapidly becoming one of Australia's greatest soundscape audio painters. He works with sound the same way that Davinci worked with his pen. Composing music runs in his blood. He sites influences of Howard Shore with His outstanding modern classical giant,"Lord of the Rings" trilogy and Rautavaara a Finnish contemporary classical composer.

He was fortunate to be born into a family where music formed as much a part of my childhood as food and play did. Being immersed in the music of the great classical composers led me to begin learning the piano at an early age, studying traditional piano techniques to obtain performance and teaching diplomas from Trinity College and, later, an honours diploma in composition from the Academy of Musicology (Qld.). His main love has always been composition. 

A prolific writer and one that has an abundance of musical depth and talent to arrange, produce and deliver a truly unique musical cinematic experience. Michael Horsphol is one of Australia's greatest musical composers and is now in charge of Blue Pie's new Orchestral and Classical Composition Arrangements division. We are honoured to have such a talent and a man that we all affectionately now know as "Music Mike ". 

As part of the team developing the Blue Pie catalogue of Classical, theatrical and general film sound track libraries, Michael works with Damien Reilly on the day to day catalogue development. With many new film and sound track projects now flowing through to Blue Pie on a weekly basis you can be assured that they will all have Michaels stamp of quality and approval. 

You can read more about Michael at the following websites: 


Jingle Master – Blue Pie -

When it comes to song writing Craig Fraser has a great talent for adding the colour, the twist or the quirkiness, which can transform a basic song into a memorable tune that will prick up a listener’s ear and become firmly entrenched in their mind.

Maybe it was a combination of banjo and bagpipe playing grandparents, opera singing parents or just the fact that nobody quite see the world as Craig does but Chris Spencer from Who’s Who of Australian Rock sums it up best with “Fraser’s high standard of song writing means he’s able to write songs that range from ballads to high energy freak-outs.”

Having played the piano for more than 30 years Craig has played Punk, Country, Rock, the list goes on but his true passion is writing and with a vast library of lyrics and melodies Craig is constantly recording and collaborating.

Joining the Blue Pie team is a natural progression for Craig, enabling him to share his talents with the awesome Blue Pie artist roster and create those memorable tunes, jingles, 3 part epics or anything else in between you might need.

Craig works with Damien Reilly and the global team at Blue Pie. We are honoured to have Craig on the team. We look forward to many long years of success with Craig. For more information on Craig you can visit his website at


CEO - Abilong Pty Ltd - Intellectual Property Specialists
Corporate Affairs - Blue Pie

Colin graduated in law from Monash University and then became actively involved in the music & media industry for the last 25 years. He was Corporate Counsel and head of Legal & Business for Polygram Australia (now Universal Music) overseeing the Group’s legal work for the recording, home video and publishing divisions as well as managing the catalogues of local and international copyrights, trademarks and related deal negotiations with licensors and other media groups such as TV and radio networks.

He returned to the law to become co-partner at Simpsons, Australia’s premier arts law firm, where he specialized in commercial transaction law, licensing and protecting intellectual property, venture structuring and management of IP rights in commercial ventures Clients included The Wiggles, Polygram Records, Warner Music Publishing and MCA Music Publishing.

He founded Abilong in 1996 to advise commercial ventures of all kinds as to how best to secure the maximum benefit from their creative effort and intellectual property. Abilong provides commercial advice to a wide range of enterprises and creative's; clients have included TV program developers, major entertainment events and technology start-ups and Apple Computers (securing the music used on the music used to support the iPod’s launch into Asia). The company is consulting to large UK arena events to create IP Matrix analysis and commercialization plans and provides Expert Witness services to litigation such as the highly publicized “Men at Work/ Kookaburra” copyright case.

He co-authored the 1st edition of the Australian music industry’s standard text "Music Business" (now in its 3rd edition) and lectures graduate and post-graduate courses at various institutions including University of New South Wales College of Fine Arts and the Australian Institute of Music teaching commercial and business management subjects, focusing on media, licensing , commercial strategies, tax and venture structuring. He was on the Australian Record Industry Association’s Copyright Committee and was a member of the of The Law Society of New South Wales’ Ethics Committee for four years.

Abilong also assists new ventures become “capital ready” and matches funders with commercial opportunities. Through this work Abilong has built close relations with a range of US and UK law firms and has developed a niche business, creating and overseeing fling by patent attorneys, of business system patents and a global network of media contacts and associates in record, television and new media companies.

As Blue Pie's internal corporate affairs and I.P Strategist and consultant, Colin works with Rob Hooper, Damien Reilly and Jon Taber to protect and manage Blue Pie's and our corporate partners I.P and Digital Assets world wide. A non stop powerhouse of life, energy and a great sense of humour, we are honoured to have Colin on the team.


CFO and External Account - Blue Pie Productions USA 

Rajeev Shirodkar, is a respected Business Professional within the Accounting and Finance industry in Australia and India. Rajeev’s background is profound and widespread in the specialities of Finance, Accounting, Operational Planning, International and Domestic Business Development, Strategic Alliances, Business Growth and Venture Capital Raising. Rajeev commenced his career with Westpac Bank, working with them for 6 years. Then moving on, into the area in Audit of Banking and Finance. Rajeev’s services thereafter were engaged by Green and Gold IT for a period of 9 years, until the business was sold to a blue chip enterprise.

Rajeeve works with the board to manage the company capital requirements and global expansion of the companies software and I.P.patents and a global network of media contacts and associates in record, television and new media companies. 

Australia Consultants


Director of Corporate Cards - Blue Pie Investments -

LinkedIn Profile

Mr. Batten completed a military degree in Maritime Studies, and maintained an interest in broadcast and communications whilst building a career in the Royal Navy. He entered the commercial world selling video conferencing and broadcasting solutions to media and broadcast organisations in the 80s and was heavily involved in the trial and launching of remote television, pay TV and satellite solutions, HDTV and mobile journalist solutions. This was using mobile VSAT and DAMA technologies with the analogue TOC solutions around the world. He represented Australia on numerous broadcasting and entertainment lobby groups and was involved in the multimedia committees for the bids to the 1994 and 1998 Olympics drafted in 1988. The panel was tasked to define the future media communication and broadcast needs in and towards 2000.

Mr. Batten worked on the project teams for C-class spot beam satellites for the Australian satellite networks at Aussat. In the mid 80s, after leaving the military, he worked in an independent financial brokerage in London setting up corporate loans and venture capital for international traders and private investors and was an active member of the Dangerous Sports Club, a not for profit charity association raising money for good causes around the world.

He has a passion for media mobility and virtual ‘in the cloud’ business solutions across business and entertainment and is always one for generating interest and innovation in media, publicity and content, having written restaurant reviews for “About London” in the 80s. Mr. Batten qualified as a journalist and illustrator for Fairfax Media in the early 90s and from time to time has produced articles and works for the media. He has a breadth and depth of experience with sales, support and professional services delivery as well as strong leadership skills, developed within the Enterprise Software and Services market.

He has been intimately involved in all stages of the rollout and introduction of software, Media, telecommunications, IT and business solutions and services in a range of industries and has managed and lead software and system development teams. This has grown from a “hands on” operational risk and change management background in the military and other operational management experiences.

Marcus has a keen interest in virtual banking and retailing and closely follows Alibaba, E-bay and other holistic trading schemes. He has often worked with card trading systems and their virtualisation across frontiers. He first came across the concept of membership reward cards and advantage cards in the 80s and saw how well run membership schemes hung off a card that became a valued possession of the member: they became dependent on the card. He sees that a card can generate that membership, familiarity with an association. He knows that the card builds a feeling of being part of something.

As the director of corporate cards for Blue Pie Investments, Marcus oversees the company client base and manages the global business development team working with Damien Reilly Blue Pie’s CEO, David Murray, Blue Pie’s Chief Strategy Officer and Larry Bortles, Blue Pies Director of Corporate Finance, to drive sales of the firms white label debit cards and debit branded VISA and MasterCard programs. A man with vision and one who knows that the gold is in the detail; we are honoured to have Marcus on the team.