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It's all in the Creativity!
29 Mar 2011

Artists who want to be found and known! Listen up.

Creativity and originality has ALWAYS cut through the mass audiences. It is merely a single idea that can trigger an overwhelming fan-base.

Illinois band, OK GO, has showcased this through their work with video clips and have excelled. Over the course of their career, the band released some of the most unique and awe-inspiring video clips to accompany the release of their singles.

Their newest video clip for This Too Shall Pass, features a giant machine that they have been working on for 4 months. Watch this video here on YouTube and see its effect on you! You stay amused and intrigued. You won’t want to look away. Their success has been linked to their rising number of YouTube hits. For a reasonably underground band, they have raked in over 25 million views for this video alone!

In the past, OK GO has released similar videos that have skyrocketed with views and ratings. In 2006, the band released their infamous ‘treadmill’ video for Here It Goes Again, which struck up over 50 million views online. Though they only earn a reported $0.004 per view, this video alone would have earned them at least $200,000.

So are you an emerging artist with a low budget? All you’ll need is a crafty yet very simple idea that will launch you into the sight of millions of viewers worldwide. It is these ideas that will get you the attention that you deserve.

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