Thereâ€™s no denying that MTV was once a culturally relevant part of the music industry, but the question now is: Does it still hold any relevance? Lets examine the facts and seeâ€¦
MTVâ€™s first telecast to a few thousand viewers in New Jersey happened 8/1/1981. The first video they ever played was â€œVideo Killed the Radio Starâ€ by The Buggles.Â Their slogan at this time was â€œYouâ€™ll never look at music the same way againâ€.
In 1981 MTV had 2.1 million subscribers, 1 channel and showed music videos 24 hours a day. Come 2011, MTV has 100.6 million subscribers, 64 channels and shows music videos from 3am to 9am, only 6 hours.
On 12/7/1987 MTV aired its first non-musical series called Remote Control. These days MTVâ€™s Jersey Shore has 10.1 million average viewer s and pays the characters $100 000 per episode. However, credit where credit is due: despite Rebecca Blackâ€™s â€œFridayâ€ racking up over 142 million views on YouTube.com MTV has not played it once.
So, does MTV still hold any relevance in the music industry? No. But at least they know it. MTV have realised they can no longer realistically call themselves Music Television; in 2010 they removed the phrase from their logo so it just reads MTV.Â