ORDIOR is proud to welcome Tyehimba Kafele as our new Global Business Development Manager. A powerhouse in reggae markets, artist and label relations, and international growth, Tyehimba will spearhead initiatives that expand ORDIOR’s reggae catalogue and strengthen its presence on the world stage.

A Visionary in Reggae and Entertainment Innovation
With over two decades of experience in the entertainment industry, Tyehimba has built a career that bridges Jamaican talent with global audiences. Her appointment marks a significant step in ORDIOR’s mission to champion reggae, dancehall, and Caribbean artistry at an international level.

From Early Roots to Global Reach
Growing up in a family deeply rooted in Jamaica’s reggae movement, Tyehimba began her entertainment journey at just six years old. From TV appearances and advertising work to professional dancing and modeling by age eight, her early experiences laid the foundation for a dynamic career in music, media, and business development.

Driving Artist & Label Relations, Market Growth
In 2000, she launched Entertainment Management & Marketing Consulting Services in Jamaica, representing global publications and guiding the careers of influential artists. Her later work with DJ Central Records ASIA and Reggae Central Records USA gave her vital experience in A&R and regional development. Today, in collaboration with Blue Pie Records and ORDIOR, she brings forward-thinking strategies that scale reggae’s global impact.

Championing Global Expansion and Talent Discovery
As Global Business Development Manager, Tyehimba now leads ORDIOR’s efforts to expand reggae markets, nurture artist and label relations, and forge creative partnerships. Her ability to merge cultural authenticity with strategic execution ensures reggae music remains a dominant force in the evolving global music industry.

A Legacy of Cultural Advocacy
Guided by her philosophy—“I don’t believe in luck, I believe in creating your own opportunities”—Tyehimba has consistently built bridges for artists, labels, and audiences worldwide. Her leadership continues to celebrate the rich heritage of Caribbean music while charting bold new paths for its future.

Through her work with ORDIOR and Reggae Central Records, Tyehimba Kafele is helping redefine the future of reggae—ensuring its legacy of rhythm, culture, and storytelling continues to thrive across borders and generations.

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