SVP for Content and Business Development for The Netherlands
With over 25 year experience in marketing communications, René brings a vast network and business skills to the table at DJ Central TV and Blue Pie’s European office. He has worked for advertisers and agencies, and his skills are both strategic and tactical. As strategy director at the Amsterdam office of the (international) TBWA agency, he worked for major brands such as ING Bank, Unicef, Oxfam, Nissan, Ahold, Randstad, Netherlands Railways, UNDP, while as owner of diversity marketing agency TransCity he worked for clients as diverse as PepsiCo, UPC, Rabobank, Netherlands Red Cross, Royal Netherlands Air Force, Western Union Money Transfer, Heineken, TNT, T-Mobile, GWK Travelex, Lotto (National Lottery), City of Rotterdam, City of Amsterdam, City of Antwerp, and many others. René was responsible for many successful marketing campaigns and has developed branded TV and radio formats, including one focusing on urban youngsters for the Royal Netherlands Air Force.
René is the author of a widely used Dutch language book on Diversity Marketing; he can be booked through the Speakers Academy for lectures at professional marketing events; he is a board member of RIAGG Rijnmond (Mental Health Care Center in Rotterdam); had shared responsibilities for a number of award winning brand activation campaigns, including full responsibility for a Golden Esprix for Reaal Insurance; and René is responsible for the management of award winning Cape Verdean songstress Suzanna Lubrano.
As the SVP for Content and Business Development for The Netherlands, Rene is in charge of expanding the content libraries for Blue Pie and DJ Central as well as managing all branded entertainment clients and sales.
René’s vast network is not only local, but also global, including Africa. We are honoured to have Rene managing all things DJ Central and Blue Pie for the Netherlands. For more information on Rene you can visit the DJ Central website at www.djcentral.tv